GLOBAL BUSINESS SPEAKS ENGLISH

GLOBAL BUSINESS SPEAKS ENGLISH

language differences can cause a big troubles on business when multi-national companies’ employees have to work together to meet corporate goals.

Adopting a common language to communicate was a must for a huge number of companies which operate overseas.

English is now the global language of business. More and more multinational companies are using English as a common language of communication such as:

Airbus
Daimler
Chrysler
Fast Retailing
Nokia, Renault
Samsung
SAP

Even corporations that are based in foreign countries, like Renault in France and Rakuten in Japan, are mandating English communication for their employees. Back in 2010, Rakuten (Japan’s largest online retailer) became an English-only company, encouraging their employees to conduct all business in English: e-mails, memos, and verbal communication.

Adopting a global language policy is not easy, and companies regularly slip-up along the way. It’s essential that it will be met with sort of struggle from employees. Many may feel at a disadvantage if their English isn’t as good as others’, team dynamics and performance can suffer, and national arrogance can get in the way.

To survive and succeed in a global economy, companies must overcome language barriers—and English will almost always be the common ground for nowadays business.

English Language is the fastest-spreading language in human history, &spoken at a useful level by some 1.75 billion people worldwide—that’s one in every four of us.

There are close to 385 million native speakers in countries like the U.S. and Australia, about a billion fluent speakers in formerly colonized nations such as India and Nigeria, and millions of people around the world who’ve studied it as a second language. An estimated 565 million people use it on the internet.

English is the official language of business no matter where companies are headquartered. There’s no doubt that it’s needed to coordinate tasks and work with customers and partners worldwide.

Three primary reasons are driving the move toward English as a corporate standard:

1. COMPETITIVE PRESSURE

2. GLOBALIZATION OF TASKS AND RESOURCES

3. M&A INTEGRATION ACROSS NATIONAL BOUNDARIES

AN ADOPTION FRAMEWORK

Converting the main language of a business is not a small task. Adoption depends on two key factors:

Employee buy-in:
Buy-in is the degree to which employees believe that a single language will produce benefits for them or the organization

Belief in capacity:
Belief in their own capacity is the extent to which they are confident that they can gain enough fluency to pass muster.

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