Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

Course Outline

Module 1: Getting Started

  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives

Module 2: Facebook

  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Case Study
  • Module Two: Review Questions

Module 3: YouTube

  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Case Study
  • Module Three: Review Questions

Module 4: Twitter

  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Case Study
  • Module Four: Review Questions

Module 5: LinkedIn

  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Case Study
  • Module Five: Review Questions

Module 6: Google+

  • Pros / Cons
  • Natural Search Links
  • Strategy
  • Tracking and Measurement
  • Case Study
  • Module Six: Review Questions

Module 7: Pinterest

  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Case Study
  • Module Seven: Review Questions

Module 8: Tumblr

  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Case Study
  • Module Eight: Review Questions

Module 9: Flickr

  • Pros / Cons
  • Expand Sharing
  • Discussion
  • Tracking and Measurement
  • Case Study
  • Module Nine: Review Questions

Module 10: Snapchat

  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Case Study
  • Module Ten: Review Questions

Module 11: Instagram

  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Case Study
  • Module Eleven: Review Questions

Module 12: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

Register Now

& avail the offer
AED 0 VAT 5% included
  • Course Material
  • Online Live Method
  • Completion Certificate
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Ready to get started?

Get in touch, Call: 02 6266006